Philippine Airlines crew to enhance passenger experience with SITAONAIR – PAL CrewTab

Flag carrier Philippine Airlines (PAL) and trusted connected aircraft service expert SITAONAIR are co-developing a state-of-the-art CrewTab designed to enhance inflight service delivery.

PAL information will be delivered and stored in tablets provided to flight pursers, enabling them to digitally view operational data, from general passenger profiles and company service bulletins, to the latest products and service offerings.

The airline considers SITAONAIR’s CrewTab its solution of choice, as it empowers inflight frontliners to deliver a more personalized and efficient passenger experience through timely reporting of passenger feedback for improved service recovery.

PAL President and Chief Operating Officer Jaime Bautista, said: “As we work towards achieving our vision of becoming a full-service five star carrier, PAL is highly focused on the benefits that new and emerging technologies can bring. We are very pleased to be working towards expanding our connected aircraft relationship with SITAONAIR."

“With our customized CrewTab, we will definitely take our inflight customer service to the highest standards.”

SITAONAIR’s CrewTab, a complete, user-friendly solution, is also a platform that enables flight pursers and cabin crew to streamline advisory, documenting and reporting processes. The system will digitally transform cabin crew’s pre-flight, inflight and post-flight activities and workflows. It achieves this by providing them with a user-friendly mobile and tablet application interface through which they can access and update airlines’ integrated back-end processes and information.

Katrina Korzenowski, SITAONAIR Vice President for Asia-Pacific, said: “We are thrilled to have been chosen by long-standing customer PAL, to bring on their cabin crew’s digital transformation. At a time where 60% of airlines still use paper-based cabin crew processes, CrewTab is an obvious companion for Philippine Airlines’ SITAONAIR-enabled connected aircraft environment. With our tailored PAL CrewTab, the airline’s crew will be empowered to respond to the demands of the individual travelling passenger, and optimize productivity.”

By reducing the time spent on paper-based administrative tasks, this innovation will allow the airline team to focus on delivering an enhanced individualized service to passengers.

SITAONAIR’s PAL CrewTab will be customized to integrate functions that are specific to PAL, including crew scheduling department control systems and passenger loyalty programs.

This will allow the end users to access and update passenger information as they go, including travel experience and onboard shopping requests. Coupled with its intuitive user interface, the CrewTab solution will further boost the airline’s operational efficiency.